Global GEO Marketing & Activation Manager – Grooming & Beauty

Job Title Global GEO Marketing & Activation Manager – Grooming & Beauty Job Description About the Role Philips Grooming & Beauty is accelerating its Generative Engine Optimization (GEO) agenda, with the ambition to strengthen how our brands and products are discovered, understood and recommended across AI-powered search and Large Language Model environments. Following the development of our global GEO strategy and initial pilots, we are now entering the next phase: scaling execution across categories and regions, supported by a dedicated GEO platform and a clear global operating model. We are looking for a GEO Program & Activation Manager to help lead this next phase. This role is ideal for someone who combines strong leadership, disciplined execution, analytical thinking, stakeholder management and project management skills, and who can positively influence teams across a complex global organization.

You will work across global category teams, regional marketing organizations, digital, content, communications, e-commerce, analytics and external agency partners to translate GEO strategy and data into coordinated, measurable execution. Your role: Lead GEO execution across markets Drive the translation of the global GEO strategy into actionable regional plans, ensuring clear priorities, disciplined follow-through and strong execution across our core GEO pillars: Philips.com – strengthening owned content and product information for generative search and AI discovery. PR & Editorial – building authoritative third-party presence around the topics and consumer needs that matter most. YouTube & Video – increasing the relevance and authority of video content influencing AI-generated recommendations.

Retail & E-commerce – improving the consistency, quality and discoverability of product content across key commerce ecosystems. You will ensure teams move from insight to action with clear ownership, timing and accountability. Turn data into clear actions Use data from the GEO platform, digital analytics, content performance, editorial coverage, retailer ecosystems and other relevant sources to identify performance gaps and opportunities. You will be expected to analyze patterns, challenge assumptions and answer questions such as: Where are we gaining or losing visibility? Which competitors are outperforming us, and why? Which topics, sources or product benefits are influencing AI-generated recommendations?

Where are the biggest content or authority gaps? Which interventions are driving measurable improvement? Where should teams focus their time and investment for the highest impact? You will translate complex data into clear conclusions, priorities and recommendations for both senior and operational stakeholders. Drive adoption of our GEO platform Play a central role in the rollout and adoption of our GEO platform across categories and regions. You will coordinate market onboarding, help establish the right monitoring frameworks, ensure teams understand the insights available to them and create a strong operating rhythm for converting data into concrete actions. The objective is not simply to create reporting, but to build a disciplined organization that continuously learns, prioritizes and acts on the insights.

Lead with discipline and accountability Bring structure and momentum to a fast-moving and highly cross-functional program. You will establish clear plans, milestones, governance and decision-making routines, while ensuring stakeholders understand what is expected, when it is expected and how…

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