Portfolio Marketing Manager - Foodservice NL

Unilever is looking for a Portfolio Marketing Manager Foodservice NL Function: Foodservice Marketing Reports to: Portfolio Lead Foodservice Benelux No direct reports Scope: Marketing Location: Rotterdam, the Netherlands Local employment terms and conditions apply Business context and main purpose of the job Do you have a strong background and experience in Product Marketing? Do you have a passion for Food? Have you ever wanted to run your own business within a big organization? Do you get energized by defining strategic growth plans, and are you a project management professional? Then this is your chance! Unilever Food Solutions (ufs.com) is the innovative and growing Foodservice business (B2B) of Unilever, present in over 70 countries.

Through combining a world-class product portfolio, supporting services, in-depth understanding of our customers and investment in our staff, we deliver year-on-year growth through offering chefs and caterers tailored culinary solutions, helping them to expand their business and do what they love. The UFS portfolio consists of many of the world’s leading food brands like Knorr & Hellmann’s and regional brands like Maizena and Calvé. UFS is accelerating its digital transformation to fuel growth through data-driven and technology-enabled Go-to-Market capabilities. The focus of UFS marketing and sales is to engage with chefs & customers through an integrated communication system via visits by sales representatives, chef demonstrations and digital touchpoints like the UFS.com website, mailings and segmented & personalized campaigns.

As a Portfolio Marketing Manager , you will be responsible for translating current and future chef needs into a strategic portfolio plan, managing the total portfolio through simplification, and leading launch and relaunch projects from product development through category communication. You will be responsible for: Collecting and analysing operator and market insights and translating them into business opportunities Building and managing portfolio positioning and sustainable growth strategies Putting Dutch & Benelux needs and business opportunities on the EU agenda Managing multiple category simplification, launch and relaunch projects (link local / global) Providing Brand or category content to support launches Training the sales force team on product knowledge through Culinary trainings / selling stories Driving business growth to achieve category and brand targets We are now looking for a Portfolio Marketing Manager to strengthen our marketing team in the Netherlands, based in Rotterdam.

You will be responsible for the total UFS NL portfolio . Your main interactions will be with the local team (multiple disciplines: chef, marketing, sales, board), the Belgian team and the Global marketing team on portfolio innovations and renovations. Content of the role Manage the mix of the current portfolio for the Netherlands Lead mix development for innovations and renovations for the Netherlands (from market insights to the effective launch/relaunch of a product) Drive growth for the Netherlands through perfect execution of portfolio related activities of the Integrated Business Plan (IBP) Main interface between the Netherlands and the Global / European team Main Accountabilities General Own Portfolio part of the IBP from development to execution Develop Strategic portfolio innovation/renovation funnel (short and long term) Strong local category…

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